I think this is where a lot of people struggle with search engine optimisation Sunshine Coast. They think, “Hey my website’s been live for about 6 months or even a year and I’m still not outranking my competitors. Why am I not on page one yet?” When they have all these things maybe even in place and they’re still not ranking. Overall what you need to understand is again, content is king.
You must have good content consistently pouring into your website. You cannot create one website and launch all this amazing content initially and set it out there and expect for Google to continuously fall in love with it over and over again and always rank you higher and higher. You must produce key, incredible content consistently. If you go back to our homepage on our website, every single week (as y’all all know) we’re creating video tutorials for WordPress. We put them here on our homepage. You can go through our whole archiving area and that’s exactly what we were talking about here if you go to tutorials. You can go through our entire archive of all of our WordPress tutorials on a lot of different subjects. This is how I produce fresh content.
Producing Content For SEO on the Sunshine Coast
I know a lot of you are saying, “but I’m a small business owner. I don’t have time to write content. Very busy managing all the other aspects of my business.” Here’s the problem with that. SEO agency Sunshine Coast does not work without content. That’s all there is to it. That’s the basic bottom line of how search engine optimisation works. You can get all these things in a row. That’s the Basics of SEO Sunshine Coast.
This will completely walk you through all the different items that are (basically) a requirement of how Google falls in love with your website and understands what your website is talking about. These are the things you have to have in place. Once you get those in place, the task is not over. It has only just begun. You must pour content consistently into your website. By consistently- some people say, “How often is that?” It really depends on your industry. If you’re in a fast paced moving industry like mine, (where we’re in technology or we’re in digital marketing and things are consistently changing) we should minimally blog at least once a week. At least minimally once a week. If you are in an industry that’s maybe about crocheting and you want to talk about the different types of yarn that are out there. Maybe that doesn’t change as frequently. You could potentially get away with maybe blogging twice a month. That might be something for you to put in your brain.
Look at your competitors and analyse their web design Sunshine Coast. See how often they’re releasing fresh content. Are they consistently using social media, as well? That is your next step. You have to be using social media. There is no way around this. Let me say that again. There is no way around this. I have people that tweet to me. I have people that write to me and say, “Kori I really thought that I was doing so well on my website and we were really trying to get things going. I was using social media for like 6 months straight and I have traffic coming in like crazy! Then it stopped. Why did that happen?” I go look at their social media. It’s because they stopped using social media. They got too busy working on their business. They got too busy with all their different orders. Unfortunately, they decided that they were too busy to either write content or run their social media.
This is a horrible mistake and it’s made very often. So, that’s really the way social media works inside of search engine optimisation. You write your content. You put the content in your website. Then you go out to your social media networks and you let everybody know that the content exists. You invite them to come read that on your website. You give them the link to your website. You bring that traffic back to your website inviting everybody with all your different social networks. Does that make sense? You really need to be doing this. In order to make it something that’s manageable, (even as a small business) you can use different tools out there.
Sunshine Coast SEO Video Content Marketing
There’s Hootsuite that will allow you to (basically) schedule all your different posts to blast out across all sorts of social medias. You can come in here on a lazy Sunday afternoon when you’ve got nothing else going on and schedule all of your posts for the entire month. You can just get inspired one day and write them all out. That way if there’s something major that happens (maybe throughout the month) and you want to make an extra post, you can just grab your phone while you’re at work and make that extra post out on your social media. When you’re too busy, (working inside the business) these posts will already be blasting out for you because you’ve come here to Hootsuite and you’ve scheduled them to post – to publish. There are all sorts of cool tools you could use like this. WordPress itself has a scheduler inside of it. If you wanted to blog and write a bunch of blogs (maybe 3 or 4 blogs) Then all you do is schedule it to go out once a week. That’s all you do and it’s perfect.
It looks like you’re consistently on top of things when really what you’ve done is you’ve taken one great day out of your month and you’ve stayed focused. You’ve gotten all these things in line to publish throughout the month. It’s really an incredible tool and it really is the only way you can get Sunshine Coast SEO to work. You’ve probably seen this before. You can get something fast and cheap. If you want both of those, it’s going to be low quality. If you want something fast and high quality, it’s probably going to be expensive. If you want something very high quality but not pay a lot for it, it’s probably going to take a long time to get it done. In no way, shape or form is there something inexpensive that’s super fast and high quality. That’s a big fat no. That’s exactly the same way it works with search engine optimisation.
You can try to hire a company to help you do this, as well. Even my company offers some search engine optimisation resources and services. Here’s the key with hiring another company, there is never anybody who’s going to understand your products or your services better than you or somebody directly working in your business. I can try to write about an insurance company, I can try to write about jewelry or some other industry out there and try to do my Google researching. When it comes down to it, truly you or somebody in your business are the best people to write that content. Then, if you would like to then outsource that (once that content is written) send it to somebody like our company or another SEO company out there to help you blast it out and get the word out. That plan can really work.
Internet Marketing Sunshine Coast
Other than that, you’re up against the possibility of somebody just writing a bunch of articles and selling them. Let’s say that somebody has a bunch of insurance companies and they write one article and they sell it to 10 different insurance companies. It’s the exact same article and you wouldn’t know that that’s happening. Unfortunately, there are rotten SEO companies out there that will do that to you. The other thing that you truly have to understand is: if you don’t understand what’s happening on your own website, if you don’t understand completely what search engine optimisation is, what things must be in place on your current website right now. Even if you’re writing a ton of content and using your social media, you could be doing all of this for nothing. All of the other things that have to be in place, (that’s what this class is about) they’re not tended to.
Super important that you fully understand what search engine optimisation is and what it is not. You could really be frustrated realizing that your website is not ranking well and you cannot understand why. You could pay a company thousands and thousands of dollars and they still won’t be able to do it. There are key things that must be in place first. I hope this has helped you understand a little bit more about search engine optimisation.